Our firm provides an extremely niche service to a high-end and complex industry, so when it was time to create our brand identity and website, we weren’t sure if we should work with an industry specialist copywriter or with Adina. We went with Adina and have no doubt we made the right decision! Adina did incredible research to get to know our world as well as (or better than) an industry specialist. She is super patient and accommodating, and she breathed life and creativity into every word she wrote. The brand guide and website that Adina created was everything we wanted and more.

“Working with Adina was a game-changer for my company's rebranding and website copy. From the start, she understood exactly what I wanted and was a pleasure to work with. She took the ideas in my head and turned them into the brand and website of my dreams. If you want creative, research-backed copy, you’re going to want to reach out to Adina ASAP.”

When I need excellent copy with a creative twist, Adina’s my lady. Her out-of-the-box creativity brings a fresh take to every project she puts her hands on. Her energy is contagious, she keeps to deadlines, and her quality work never fails to impress me. I only wish she was working in my office alongside me (she’s that good)!

Having had the opportunity to work with Adina on multiple occasions, I can confidently say that she's the most talented writer I know! Before turning to Adina, my biggest challenge was curating interesting content about, quite honestly, pretty boring topics. Hiring Adina proved to be the best move. She somehow created research-driven informative content that consistently keeps readers engaged and entertained. The greatest feedback we get is from Adina's work! And working with her was just plain enjoyable. She is responsive, efficient, and easy to work with. I have recommended Adina more times than I can count and will continue to do so!

“Adina is the real deal! Her work is creative, smart, and clean and her energy is totally contagious. She takes the time to understand and research each project and really get in the heads of the target market. When I work with Adina, I know my clients are in great hands and the project will be strategically executed to perfection!”

Adina is one of The Greats. We’ve worked with many copywriters over the years, and she's in a league of her own. She's really creative and has a fun process; from beginning to end, you're confident that you'll get incredible work. Whether it’s brand strategy, ad copy, or web copy, Adina nails the project every. single. time.

Some writers just get it. Instantly. Tone, style, cadence, strategy, emotion, voice, it's all there, and it's all on point. I've worked with Adina Kaplan on many projects and she is a master of her craft—and a pleasure to work with. Highly recommended!